How to create your online store
With the digital transformation in our lives, in turn, commerce turned
into the digital part of our lives and turned into electronic commerce.
E-commerce did not become a subsidiary part of our lives, but rather it became
an essential part, as it became a basic income for many people and families,
and even companies became established in these stores, and we can see the first
witness to This is the Amazon website, whose founder has become one of the
richest people in the world and employs more than a million people around the
world. It is the largest electronic retail store on the Internet around the
world. Therefore, we can imagine the extent to which electronic commerce around
the world has created opportunities, and many others have begun to create their
own electronic stores. Their individual businesses, for example, here are for
those who make scents or even clothes or accessories and many others. We
mentioned in a previous article information about electronic commerce, but in
this article we will explain a little how you can create your own online store,
but let us not say that it is only if you are going to create your store
yourself or for Through specialized companies and individuals, the matter is
that any business you enter into will require you to know how to start your
business and the necessary steps.
There are two types of online stores depending on the work you want:
First: Huge multi-product online
stores: In the same store you can find various accessories, electrical
appliances, and household items, such as Jumia and Amazon.
Second: Single-specialty online
stores: These are the products of individuals with small businesses
Third: Stores that specialize in a
specific sector: such as stores that specialize in electronic phones, for
example, and phone accessories, or complete electronic devices, and many
others.
Steps to create an online store:
- First: Determine the brand name
After
selecting the product you want to start the sales process for, you must select
your brand name, which is supposed to be distinctive. You can expect that
simply choosing a distinctive name will attract attention to you and thus more
potential customers. Of course, there are some guidelines that must be followed
to choose a distinctive name.
-It must be owned. What is meant here is that the name
is the first part by which the product is identified. Of course, in copyright
laws, a name cannot be similar to any other name. In the process of authentication
and creating a store, it is also not possible to choose a duplicate name.
Therefore, the individuality of the name must be ensured.
-It must be an easy and unconventional name that can be
easily circulated among users.
-The name should refer to your industry or have a moral
meaning that ultimately leads to clarifying its reference to what is sold
within your online store.
- Second: Create a WordPress website and choose the name and type of online sales channel...
- Here you have to choose the length
that suits good websites, especially those that support WordPress, as WordPress
creates the appearance of your website for you, and there are some templates in
it for electronic stores, where you can specify the possibility of pre-setting
WordPress, of course, with the installation of the WooCommerce add-on, which
represents the integrated solution for building a store.
Through it, you can work online for free and then subscribe to the paid
versions. There are some rules that are preferable to follow to design the
appearance of your online store.
1- Choose the colors for the system
that suit your brand and at the same time it must be consistent
2- You must determine the
appropriate font size, but choose the font type in your online store carefully.
3- Sometimes, when you access some
sites, you find it difficult to use them, and for this reason you must
carefully select the different menus in your online store.
4- Add high-quality visual elements
that can easily draw the attention of those who enter your site. For example,
there are some sites that place animated or static cartoon graphics and others
that place movement signals inside the store, which create a mental image for
visitors. It is known that the number of visitors and even the period of their
stay on the site increases. Increases website profits and visits.
5- Make sure to add all contact
information, whether from numbers or social media accounts within your online
store.
-And later, it is necessary to
purchase your own domain name, and you must select a specific domain name that
is light and clear at the same time, especially since the domain name is clear
in the URL and must be completely free of ambiguity, and of course you can use
keywords to define common terms related to the field of the online store, which
It helps to improve the search engines of your site, and of course all of this
to increase the number of visits to the site, ease of finding it, increase
sales, and grow profits. Make sure not to choose a domain name that is close to
commercial names, which may cause legal problems according to some countries.
Third: Adding products
It is not enough to simply place the
product, but you must follow some steps carefully because the basis is to
attract your customers’ attention to you, and here the following steps must be
followed in order for the product description to be successful.
1- An accurate description of the
product in order to highlight the credibility of the work, such as size, size,
colors, raw materials, and data that any customer may need to know, and so that
you can highlight the importance of purchasing it if you can.
2- The image of the product: Here it
is preferable to seek help from an expert in photographing the products
professionally, and if possible, to prepare an advertising video for the
product as well. Attention must be paid to this detail in terms of the image of
the product because the first thing that draws customers’ attention is the
image of the product. Also, it must be taken into account that it is an
original image without modification, because that reduces confidence.
customers, especially after their initial purchase.
3- Product classifications must be
taken into account so that customers can easily access your products. Here are
additional classifications of products, such as color range and price.
Fourth: Number of payment methods:
It is always preferable to add more
than one payment method because some buyers may withdraw if the payment method
is not suitable, such as Visa, MasterCard, PayPal, Fawry, etc., which facilitates
the buying and selling process.
Fifth: Pay attention to the shipping and delivery process
It is one of the most important
steps in creating online stores, as it ensures that the product is delivered on
time and that the geographical scope of shipping is wide. The process does not
only include delivering the product, but also the packaging process and prices
for reaching the customer so as not to cause any returns or consumption of the
products.